Black Art Matters is an affirmation of the importance and presence of Black Art socially, academically, culturally, and institutionally. It both teaches and celebrates the Black artist’s contribution to the human experience.

10% of the proceeds from the sale of Willie Cole’s Black Art Matters Merchandise are donated to Wells Bring Hope whose mission is saving lives with safe water. Willie Cole’s art is in the permanent collection of major museums including The Metropolitan Museum of Art, NYC; High Museum of Art, Atlanta; National Gallery of Art, Washington, DC; The Museum of Modern Art, NYC; The Newark Museum of Art, Newark.